How Drone Aerial Photography Can Boost Your Online Home Sale Marketing

In today’s digital property market, buyers form opinions long before they ever step foot inside a home. Online listings are often the first chance to capture attention. With countless properties competing for visibility, traditional photography alone may not be enough.

This is where drone aerial photography becomes a powerful marketing tool.

1. Instantly Capture Attention Online

Scroll-stopping visuals matter. Aerial drone images immediately stand out in online listings, social media feeds, and property portals. The unique perspective draws the eye and encourages potential buyers to click, explore, and engage with the listing.

2. Showcase the Full Property, Not Just the Interior

Interior photos tell part of the story, but aerial photography shows the complete picture. Drone images highlight garden size, landscaping, gardens, driveways, pools, outbuildings, and any elements that can be difficult to capture from the ground.

For larger properties or homes with unique surroundings, aerial photography clearly communicates value and scale, helping buyers understand what makes the property special.

3. Highlight Location and Surroundings

Location is one of the most important factors in property sales. Drone photography provides valuable context by showcasing nearby features such as parks, waterfronts, beaches, walking trails, or scenic views.

By visually connecting the property to its surroundings, buyers gain a stronger emotional connection and a clearer understanding of lifestyle benefits.

4. Increase Engagement on Property Listings

Online engagement matters. Listings with drone photography often receive more views, longer viewing times, and higher share rates across platforms like Rightmove, Zoopla, social media, and email campaigns.

More engagement means more exposure - which can translate into more showings, stronger buyer interest, and faster offers.

5. Elevate Perceived Value and Professionalism

Drone imagery instantly elevates the perceived quality of a listing. It signals that the property is being marketed professionally and that no detail has been overlooked.

This higher-end presentation can position a home as more desirable, helping justify pricing and attract serious buyers who are willing to pay a premium.

6. Ideal for Social Media and Digital Advertising

Short aerial clips and cinematic drone photos perform exceptionally well on social media and digital ads. They create dynamic, visually compelling content that’s perfect for Instagram, Facebook, YouTube, and online advertising campaigns.

Drone photography allows sellers and agents to expand beyond static listing photos and build excitement through video and motion-based marketing.

7. Help Buyers Make Faster Decisions

Clear, comprehensive visuals help buyers quickly assess whether a property fits their needs. When buyers have a strong visual understanding of the home and its surroundings, they arrive at showings more informed and confident.

This often leads to more decisive buyers, fewer wasted showings, and a smoother sales process.

Final Thoughts

Drone aerial photography is more than a visual upgrade, it’s a strategic marketing advantage. By capturing attention, highlighting location, increasing engagement, and elevating perceived value, aerial imagery helps homes stand out and gain traction online.

In a competitive market, using drone photography can be the difference between a listing that sits and one that sells.

Why Professional Photography Is One of the Best Investments an Airbnb Host Can Make

In today’s competitive short-term rental market, first impressions aren’t just important — they’re everything. Before a guest reads your description, checks your amenities, or looks at your reviews, they see your photos. Those images are often the deciding factor between a booking and a scroll past.

Professional photography isn’t just about making your Airbnb look nice. It’s about increasing bookings, attracting better guests, and maximizing your income. Here’s why investing in professional photography is one of the smartest decisions an Airbnb host can make.

1. Your Photos Are Your First Impression

Guests make booking decisions in seconds. High-quality images instantly communicate cleanliness, comfort, and professionalism. Dark, blurry, or poorly framed photos can make even a beautiful space feel uninviting or untrustworthy.

Professional photographers understand how to showcase a property in the best possible light — literally. Proper composition, lighting, and angles help potential guests imagine themselves staying in your space, which builds confidence and increases click-throughs on your listing.

2. Professional Photos Increase Bookings

Listings with professional photography consistently outperform those with amateur images. Clear, bright, and well-styled photos make your listing stand out in search results and encourage guests to click, explore, and book.

When your photos accurately and attractively represent your space, guests are more likely to commit — especially when comparing multiple listings in the same price range.

3. You Can Charge More Per Night

High-quality photos elevate the perceived value of your property. Guests are willing to pay more for listings that look premium, well-maintained, and thoughtfully designed.

Professional photography helps position your Airbnb as a higher-end option, allowing you to justify better nightly rates and increase your return on investment over time.

4. Stand Out in a Crowded Market

In many areas, Airbnb guests have dozens — sometimes hundreds — of options. Professional images help your listing rise above the competition by highlighting what makes your space unique.

Whether it’s natural light, architectural details, stylish decor, or outdoor amenities, a professional photographer knows how to emphasize your property’s strongest features so it doesn’t blend in with the rest.

5. Set Accurate Expectations and Get Better Reviews

One of the most common causes of negative reviews is unmet expectations. Professional photography accurately represents the size, layout, and condition of your space, reducing the risk of disappointment.

When guests know exactly what they’re booking and feel satisfied upon arrival, they’re more likely to leave positive reviews — which further boosts your visibility and credibility on Airbnb.

6. Save Time and Reduce Stress

Taking good photos isn’t as simple as using a phone camera. It requires staging, lighting, editing, and an understanding of how images perform online.

Hiring a professional allows you to focus on hosting while ensuring your listing visuals are done right the first time. You’ll also have a set of high-quality images you can use across Airbnb, VRBO, social media, and your own website.

7. It’s an Investment That Pays for Itself

Professional photography is typically a one-time expense, but the benefits last for years. Even a small increase in bookings or nightly rate can quickly cover the cost — and everything after that is pure profit.

For most hosts, just one or two additional bookings are enough to make professional photography a worthwhile investment.

Final Thoughts

Your Airbnb listing photos are not just pictures — they’re your most powerful marketing tool. Professional photography helps you attract more guests, earn better reviews, stand out from competitors, and maximize your income.

If you’re serious about growing your Airbnb business, professional photography isn’t an optional upgrade — it’s a strategic advantage.

What is an EPC? Why can it be useful if you are buying or selling a home?

What is an EPC

An EPC (Energy Performance Certificate) rates a properties energy efficiency from A (Very Effcient) to F (Ineffcient). 

In England and Wales it is current legislation that anyone looking to sell or rent out their property in England must have a valid EPC.

An EPC looks at various factors such as heating and hot water systems, lighting, glazing and insulation. It will also predict a homes CO2 emissions. 

They are valid for 10 years from the date of issue.

What does an EPC do?

An EPC is issued in a certificate detailing each energy aspect and also a graph. 

It can help buyers understand the energy effciency of a home. 

It is a great way to budget before moving in as an EPC will predict your energy running costs. 

An EPC can also help identify ways to improve the efficiency of a home from low cost to full renovations. 

All EPCs are lodged on the government website, you can check if you have a valid EPC here - https://www.gov.uk/find-energy-certificate

Why use House View for your up to date EPC?

I am a qualified domestic energy assessor and fully insured.

All EPCs are lodged within 24 hours of my visit and take roughly 45 minutes to complete on a home visit.

I have experience on all types of homes including older buildings and even listed buildings (for rental purposes).

 All appointments are non invasive, with no drilling or hammering into walls. 

Tips for an efficient home  

-            Low energy bulbs throughout a home is a cost effective way to boost a rating.

-            Loft insulation – make sure access is available to picture and measure.

-            If you have made improvements to wall or floor insulation please have documentation ready so we can use as evidence.

-            PRICES FROM £45.

If you have further questions or wish to book a home visit please do contact us.